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Headlines August, 2008 Gold charm bracelet launched to raise cancer awareness
Headlines August, 2008 Gold charm bracelet launched to raise cancer awareness
Gold charm bracelet launched to raise cancer awareness
Friday 29th 2008f August, 2008
A limited-edition gold charm bangle aimed at raising awareness of cervical cancer has been released.
The Charm 4 Life bracelet is designed by jewellery company Alex and Ani, with help from Merck & Co.
It is featured in this month's Vogue magazine, as reported by Pharma's Market, a blog hosted by CNBC.com.
Available in Russian gold, the unique expandable bangles have charms decorated with the Chinese peony flower, a symbol of peace, feminine beauty and reproduction.
They cost $32 (£17) and proceeds will benefit the Prevent Cancer Foundation (PCF).
On the Pharma's Market blog, Mike Huckman said of Merck & Co: "It's interesting that Merck is shifting from what's called a branded ad campaign to a disease awareness campaign."
The PCF recently awarded around $720 to various research projects, which were selected from a pool of 77 applications across America.
The Charm 4 Life bracelet is designed by jewellery company Alex and Ani, with help from Merck & Co.
It is featured in this month's Vogue magazine, as reported by Pharma's Market, a blog hosted by CNBC.com.
Available in Russian gold, the unique expandable bangles have charms decorated with the Chinese peony flower, a symbol of peace, feminine beauty and reproduction.
They cost $32 (£17) and proceeds will benefit the Prevent Cancer Foundation (PCF).
On the Pharma's Market blog, Mike Huckman said of Merck & Co: "It's interesting that Merck is shifting from what's called a branded ad campaign to a disease awareness campaign."
The PCF recently awarded around $720 to various research projects, which were selected from a pool of 77 applications across America.
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